Thursday, November 5, 2009

Blu Dot's Real Good Experiment celebrates Curb Mining

This is great. Soho's Blu Dot is doing an artful experiment called the Real Good Experiment. Having noticed a strong curb mining culture in their neighborhood, they decided to take it a step further and deposit Real Good chairs throughout the city. The idea is to follow the chairs and see who gets them, what their new homes are like, etc. This makes for an interesting adventure, beautiful photos and brilliant marketing--got my attention!


Urban Gardens said...

Brilliant on their part! Heard one woman debated, walked away, then came back. Wish I'd known, I love the chair.

Eco Mama said...

I know, right? Fabulous!
Eco Mama